A website skyscraper is a content strategy that involves creating a comprehensive, authoritative piece of content that covers a specific topic in depth. It is designed to be the definitive resource on the subject, attracting a large number of visitors and backlinks.
Website skyscrapers are important because they can help you to improve your website’s search engine ranking, establish yourself as an authority in your industry, and generate leads and sales. They can also help you to build relationships with other websites in your niche and increase your brand awareness.
The first website skyscraper was created by Brian Dean of Backlinko in 2012. Dean’s article on “200 Ranking Factors: The Complete List” quickly became one of the most popular pieces of content on the web, and it has been cited by thousands of other websites. Since then, website skyscrapers have become a popular content strategy for businesses of all sizes.
1. Comprehensive
Website skyscrapers are comprehensive because they cover a topic in depth. This means that they provide a thorough understanding of the topic, including all of the important details. This is important because it allows readers to get a complete picture of the topic and to make informed decisions.
For example, a website skyscraper on the topic of “SEO” would cover all of the important aspects of SEO, including keyword research, on-page optimization, and link building. This would allow readers to learn everything they need to know about SEO in order to improve their website’s ranking in search results.
Comprehensive website skyscrapers are valuable for a number of reasons. First, they can help you to establish yourself as an authority in your industry. When you create a piece of content that is comprehensive and authoritative, people will start to see you as an expert on the topic. This can lead to increased traffic to your website, more leads, and more sales.
Second, comprehensive website skyscrapers can help you to attract backlinks. Backlinks are links from other websites to your website. They are important for SEO because they help to improve your website’s ranking in search results. The more backlinks you have, the higher your website will rank in search results.
Finally, comprehensive website skyscrapers can help you to generate leads and sales. When you create a piece of content that is valuable and informative, people are more likely to take action. This could mean signing up for your email list, downloading a white paper, or making a purchase.
If you want to create website skyscrapers that are comprehensive, you need to do the following:
- Research your topic thoroughly.
- Organize your content in a logical way.
- Write in a clear and concise style.
- Use visuals to break up your content.
- Promote your content on social media and other channels.
By following these tips, you can create website skyscrapers that are comprehensive, authoritative, and valuable. These types of content can help you to achieve your business goals, such as increasing traffic to your website, generating leads, and closing sales.
2. Authoritative
The authoritativeness of a website skyscraper is crucial to its success. When people are looking for information on a topic, they want to know that they are getting accurate and reliable information. They are more likely to trust a website skyscraper that is written by an expert and backed up with research.
There are a number of ways to make your website skyscraper more authoritative. First, make sure that you are writing about a topic that you are knowledgeable about. If you are not an expert on the topic, do your research and make sure that you are getting your information from credible sources.
Second, be sure to cite your sources. This will show your readers that you are not just making things up, and that you are basing your information on solid evidence.
Finally, make sure that your website skyscraper is well-written and easy to read. This will make it more likely that people will actually read your content and find it valuable.
By following these tips, you can create website skyscrapers that are authoritative and informative. These types of content can help you to establish yourself as an authority in your industry and attract a large number of visitors to your website.
3. Specific
In the context of website skyscrapers, being specific means focusing on a particular topic or keyword. This is important because it allows you to create a piece of content that is comprehensive and authoritative, and that targets a specific audience.
- Targeting a specific keyword: When you create a website skyscraper, you should target a specific keyword or phrase. This will help you to optimize your content for search engines and attract organic traffic to your website.
- Covering a specific topic in depth: Website skyscrapers should cover a specific topic in depth. This means providing comprehensive information on the topic, including all of the important details and research.
- Using specific examples: To make your website skyscraper more engaging and informative, use specific examples to illustrate your points.
- Avoiding fluff: Website skyscrapers should be focused and to the point. Avoid using unnecessary fluff or filler content.
By following these tips, you can create website skyscrapers that are specific, informative, and valuable. These types of content can help you to achieve your business goals, such as increasing traffic to your website, generating leads, and closing sales.
4. Valuable
Website skyscrapers are valuable because they provide valuable information to readers. This information can be in the form of tips, advice, tutorials, or research findings. Website skyscrapers are typically written by experts in the field, and they are often backed up by research and data.
- Comprehensiveness: Website skyscrapers are comprehensive, covering a topic in depth. This means that they provide readers with all of the information they need to understand the topic.
- Authoritativeness: Website skyscrapers are written by experts and backed up by research. This means that readers can trust the information that they are getting.
- Actionability: Website skyscrapers often provid
e actionable advice that readers can implement. This means that readers can actually use the information that they learn to improve their lives or businesses. - Timeliness: Website skyscrapers are often updated regularly to reflect the latest information. This means that readers can be sure that they are getting the most up-to-date information.
By providing valuable information to readers, website skyscrapers can help to establish a website as an authority in its field. This can lead to increased traffic, leads, and sales.
5. Actionable
Website skyscrapers often include actionable advice that readers can implement. This is because the goal of a website skyscraper is to provide value to the reader. By providing actionable advice, website skyscrapers can help readers to solve their problems and achieve their goals.
For example, a website skyscraper on the topic of “how to start a blog” might include actionable advice on choosing a domain name, setting up a WordPress website, and creating high-quality content. This advice can help readers to take action and start their own blog.
Actionable advice is an important component of website skyscrapers because it helps readers to get the most out of the content. By providing actionable advice, website skyscrapers can help readers to achieve their goals and improve their lives.
6. Promotable
In the realm of content marketing, promotion plays a pivotal role in amplifying the reach and impact of valuable content. Website skyscrapers, by virtue of their comprehensive and authoritative nature, possess inherent qualities that make them highly promotable and shareable.
- Intrinsic Value: Website skyscrapers offer a wealth of valuable information, insights, and actionable advice. This inherent value resonates with audiences, encouraging them to share and promote the content with their networks.
For instance, a website skyscraper on the topic of “SEO best practices” provides readers with a comprehensive guide to improving their website’s search engine ranking. The value of this information compels readers to share it with others who can benefit from it.
- Thought Leadership: Website skyscrapers establish the author as a thought leader in their industry. By creating a definitive resource on a specific topic, the author positions themselves as an expert and authority. This credibility and reputation make the content more trustworthy and shareable.
For example, a website skyscraper on the topic of “content marketing trends” provides readers with insights into the latest industry trends and best practices. The author’s expertise and thought leadership in this area make the content highly valuable and shareable.
- Visual Appeal: Website skyscrapers often incorporate visually appealing elements such as infographics, charts, and images. These elements break up the text and make the content more engaging and shareable.
For example, a website skyscraper on the topic of “social media marketing” might include an infographic that illustrates the key social media platforms and their respective demographics. This visual element makes the content more visually appealing and shareable.
- Easy to Digest: Website skyscrapers are typically well-organized and easy to navigate, with clear headings, subheadings, and bullet points. This makes it easy for readers to skim the content and find the information they need quickly. This ease of digestion contributes to the content’s shareability.
For example, a website skyscraper on the topic of “email marketing” might use a bulleted list to outline the key steps involved in creating an effective email campaign. This clear and concise format makes the content easy to follow and share.
In conclusion, the promotability of website skyscrapers stems from their inherent value, thought leadership, visual appeal, and ease of digestion. By creating content that possesses these qualities, businesses and content creators can effectively promote and share their website skyscrapers, maximizing their reach and impact.
7. Linkable
The linkability of a website skyscraper is a testament to its value and authority. When other websites cite your skyscraper, it is a sign that they trust your content and view it as a credible source of information. This can have a number of benefits, including:
- Increased traffic: When other websites link to your skyscraper, it can drive traffic back to your website. This can help you to reach a wider audience and grow your business.
- Improved search engine ranking: Backlinks are one of the most important factors that search engines use to rank websites. When you have a lot of backlinks from high-quality websites, it can help to improve your website’s ranking in search results.
- Increased credibility and authority: When other websites cite your skyscraper, it is a sign that they view you as an expert in your field. This can help to establish your credibility and authority, which can lead to more leads and sales.
There are a number of things you can do to make your website skyscraper more linkable. First, make sure that your content is high-quality and informative. Second, promote your skyscraper on social media and other channels. Finally, reach out to other websites and ask them to link to your skyscraper.
By following these tips, you can create website skyscrapers that are linkable and valuable. This can help you to achieve your business goals, such as increasing traffic to your website, generating leads, and closing sales.
8. Scalable
The scalable nature of website skyscrapers is a key advantage that sets them apart from other content marketing strategies. Unlike traditional content pieces that may become outdated or irrelevant over time, website skyscrapers can be continually updated and expanded to maintain their relevance and value.
- Ongoing Content Updates: Website skyscrapers allow for the continuous addition of new information, research findings, and industry trends. By regularly updating the content, you keep your skyscraper fresh and valuable for readers, ensuring that it remains a go-to resource for the topic.
- Expandable Structure: Website skyscrapers are designed with an expandable structure that makes it easy to add new sections, subtopics, or case studies. This allows you to cover new aspects of the topic or provide more in-depth analysis as needed, without compromising the overall coherence of the content.
- Modular Content Blocks: Many website skyscrapers are built using modular content blocks that can be easily rearranged or replaced. This flexibility enables you to adapt the content to changing needs, such as highlighting new products or services, or addressing emerging industry challenges.
- Community Contributions: In some cases, website skyscrapers can be expanded through community contributions. By allowing guest authors or industry experts to contribute their knowledge and perspectives, you can enrich the content and establish your skyscraper as a collaborative resource.
The scalability of website skyscrapers makes them a powerful tool for long-term content marketing success. By continuously updating and expanding your skyscraper, you can ensure that it remains a valuable and relevant resource for your audience, driving traffic, leads, and conversions over time.
FAQs about Website Skyscrapers
Website skyscrapers are a powerful content marketing strategy that can help you achieve your business goals. However, there are some common questions and misconceptions about website skyscrapers that you should be aware of.
Question 1: What is a website skyscraper?
Answer: A website skyscraper is a comprehensive, authoritative piece of content that covers a specific topic in depth. It is designed to be the definitive resource on the subject, attracting a large number of visitors and backlinks.
Question 2: Why are website skyscrapers important?
Answer: Website skyscrapers are important because they can help you to improve your website’s search engine ranking, establish yourself as an authority in your industry, and generate leads and sales. They can also help you to build relationships with other websites in your niche and increase your brand awareness.
Question 3: How do I create a website skyscraper?
Answer: To create a website skyscraper, you will need to research your topic thoroughly, organize your content in a logical way, write in a clear and concise style, and use visuals to break up your content. You should also promote your skyscraper on social media and other channels.
Question 4: How long does it take to create a website skyscraper?
Answer: The time it takes to create a website skyscraper will vary depending on the length and complexity of the topic. However, you should expect to spend several weeks or even months on the project.
Question 5: Are website skyscrapers still effective?
Answer: Yes, website skyscrapers are still effective. In fact, they are becoming increasingly important as the internet becomes more competitive. By creating a website skyscraper, you can set yourself apart from your competitors and establish yourself as a thought leader in your industry.
Question 6: What are the benefits of creating a website skyscraper?
Answer: There are many benefits to creating a website skyscraper, including:
- Improved search engine ranking
- Established authority in your industry
- Generated leads and sales
- Built relationships with other websites
- Increased your brand awareness
Summary: Website skyscrapers are a powerful content marketing strategy that can help you achieve your business goals. By creating a comprehensive, authoritative piece of content that covers a specific topic in depth, you can attract a large number of visitors and backlinks, establish yourself as an authority in your industry, and generate leads and sales.
Transition: Now that you know more about website skyscrapers, you can start creating your own. Follow the tips in this article to create a website skyscraper that is comprehensive, authoritative, and valuable.
Tips for Creating Effective Skyscraper Content
Website skyscrapers are a great way to boost your website’s traffic and establish yourself as an authority in your industry. However, creating a successful website skyscraper takes time, effort, and careful planning. Here are 8 tips for creating website skyscrapers that will help you achieve your goals:
Tip 1: Choose a topic that is relevant to your audience and has high search volume.
The topic of your website skyscraper should be something that your target audience is interested in and that has a high search volume. This will help you to attract organic traffic to your website and improve your search engine ranking.
Tip 2: Conduct thorough research on your topic.
Before you start writing your website skyscraper, it is important to conduct thorough research on your topic. This will help you to ensure that your content is accurate, informative, and comprehensive.
Tip 3: Create a detailed outline before you start writing.
A detailed outline will help you to organize your content and ensure that it flows smoothly. It will also help you to avoid getting sidetracked while you are writing.
Tip 4: Write in a clear and concise style.
Your website skyscraper should be written in a clear and concise style that is easy to read and understand. Avoid using jargon or technical terms that your audience may not be familiar with.
Tip 5: Use visuals to break up your content.
Visuals can help to break up your content and make it more visually appealing. Use images, charts, and graphs to illustrate your points and make your content more engaging.
Tip 6: Promote your website skyscraper on social media and other channels.
Once you have published your website skyscraper, be sure to promote it on social media and other channels. This will help you to reach a wider audience and attract more visitors to your website.
Tip 7: Update your website skyscraper regularly.
Your website skyscraper should be updated regularly to keep it fresh and relevant. Add new content, update existing content, and fix any broken links.
Tip 8: Track your results and make adjustments as needed.
It is important to track the results of your website skyscraper so that you can see what is working and what is not. Make adjustments as needed to improve the performance of your content.
By following these tips, you can create website skyscrapers that will help you to achieve your business goals. Website skyscrapers are a powerful content marketing tool that can help you to attract more visitors to your website, improve your search engine ranking, and establish yourself as an authority in your industry.
Conclusion
Website skyscrapers are a powerful content marketing strategy that can help you achieve your business goals. By creating a comprehensive, authoritative piece of content that covers a specific topic in depth, you can attract a large number of visitors and backlinks, establish yourself as an authority in your industry, and generate leads and sales.
However, creating a successful website skyscraper takes time, effort, and careful planning. By following the tips outlined in this article, you can create website skyscrapers that will help you achieve your goals. Website skyscrapers are a powerful tool that can help you to improve your website’s traffic, search engine ranking, and brand awareness.
