Skyscraper Method is a content marketing technique that involves creating high-quality, comprehensive content that ranks well in search engine results pages (SERPs) and attracts a large number of backlinks.
This method is effective because it helps businesses establish themselves as thought leaders in their industry and attract potential customers who are actively searching for information related to their products or services. Additionally, the backlinks that skyscraper content attracts can help to improve a website’s overall SEO ranking, making it more visible to potential customers.
The skyscraper method was first popularized by Brian Dean of Backlinko in 2015. Since then, it has become a widely used technique for content marketers looking to improve their organic search visibility and attract more backlinks.
Here are the steps involved in the skyscraper method:
- Find a topic that is relevant to your target audience and has a high search volume.
- Research the topic thoroughly and create a piece of content that is more comprehensive and in-depth than anything else that is currently available online.
- Promote your content to other websites and influencers in your industry.
1. Keyword research
Keyword research is a critical component of the skyscraper method. By identifying a topic that is relevant to your target audience and has a high search volume, you can ensure that your content will be seen by the people who are most likely to be interested in it. This will help you to attract more traffic to your website and improve your overall marketing results.
- Facet 1: Relevance
When choosing a topic for your skyscraper content, it is important to make sure that it is relevant to your target audience. This means that the topic should be something that your audience is interested in and that they are likely to search for online. You can use keyword research tools to help you identify relevant topics.
- Facet 2: Search volume
In addition to being relevant to your target audience, your chosen topic should also have a high search volume. This means that there should be a significant number of people searching for information on the topic each month. You can use keyword research tools to help you identify topics with a high search volume.
- Facet 3: Competition
When choosing a topic for your skyscraper content, it is also important to consider the competition. You want to choose a topic that has a high search volume, but you also want to make sure that there is not too much competition for the topic. If there is too much competition, it will be difficult to rank your content for the topic and attract traffic to your website.
- Facet 4: Potential for backlinks
When choosing a topic for your skyscraper content, you should also consider the potential for backlinks. You want to choose a topic that is likely to attract backlinks from other websites. This will help to improve your website’s overall SEO ranking and make it more visible to potential customers.
By following these tips, you can choose a topic for your skyscraper content that is relevant to your target audience, has a high search volume, and has the potential to attract backlinks. This will help you to create content that is successful and that achieves your marketing goals.
2. Content creation
Creating high-quality, comprehensive content is at the heart of the skyscraper method. In order to create content that will rank well in search engine results pages (SERPs) and attract backlinks, it is important to go above and beyond what is currently available online. This means creating content that is more comprehensive, in-depth, and engaging than anything else that is out there.
- Length: When creating skyscraper content, it is important to make sure that it is long enough to be comprehensive and in-depth. This means that your content should be at least 2,000 words long, and it should cover all of the important aspects of your topic.
- Depth: In addition to being long, your content should also be deep. This means that you should go into detail on all of the important aspects of your topic. You should provide examples, case studies, and other evidence to support your claims.
- Engagement: Finally, your content should be engaging. This means that it should be well-written and easy to read. It should also be visually appealing and interesting to look at.
By following these tips, you can create high-quality, comprehensive content that will rank well in SERPs and attract backlinks. This will help you to achieve your marketing goals and grow your business.
3. Promotion
Promotion is a critical component of the skyscraper method. Once you have created a high-quality piece of content, you need to get it in front of as many people as possible. The best way to do this is to promote your content to other websites and influencers in your industry.
There are several ways to promote your content. You can:
- Submit your content to directories and article databases.
- Reach out to other websites and influencers in your industry and ask them to share your content.
- Post your content on social media.
- Run paid advertising campaigns.
It is important to tailor your promotion strategy to your target audience. If you are targeting other businesses, you may want to focus on submitting your content to directories and article databases. If you are targeting consumers, you may want to focus on social media and paid advertising.
By promoting your content to other websites and influencers in your industry, you can increase your reach and get your content in front of more people. This will help you to achieve your marketing goals and grow your business.
4. Outreach
Outreach is a critical component of the skyscraper method. Once you have created a high-quality piece of content, you need to get it in front of as many people as possible. One of the best ways to do this is to contact other websites and influencers in your industry and ask them to link to your content.
- Facet 1: Identify potential partners
The first step is to identify potential partners. These are websites and influencers that are relevant to your target audience and that are like
ly to be interested in your content. You can use a variety of methods to identify potential partners, such as:- Searching for websites and influencers in your industry.
- Using social media to find people who are talking about your topic.
- Attending industry events and meeting people in person.
- Facet 2: Create a compelling pitch
Once you have identified some potential partners, you need to create a compelling pitch. This pitch should explain why your content is valuable and why the other website or influencer should link to it. Be sure to highlight the following points:
- The quality of your content.
- The relevance of your content to the other website or influencer’s audience.
- The potential benefits of linking to your content.
- Facet 3: Follow up
Once you have sent your pitch, be sure to follow up. This shows that you are serious about getting a link and that you are willing to put in the effort. You can follow up via email, social media, or phone.
- Facet 4: Build relationships
Outreach is not just about getting links. It is also about building relationships with other websites and influencers in your industry. By building relationships, you can increase your chances of getting links in the future and you can also get access to other opportunities, such as guest posting and joint ventures.
By following these tips, you can increase your chances of getting links from other websites and influencers. This will help you to improve your website’s SEO ranking and get more traffic to your website.
5. Backlinks
Backlinks are one of the most important factors in search engine optimization (SEO). They are links from other websites to your website, and they are a signal to Google that your website is credible and authoritative. The more backlinks you have, the higher your website will rank in search results.
- Facet 1: Relevance
The relevance of your content is one of the most important factors in attracting backlinks. If your content is relevant to the interests of other websites and influencers, they are more likely to link to it. When creating content for the skyscraper method, be sure to choose a topic that is relevant to your target audience and that is likely to be of interest to other websites in your industry.
- Facet 2: Quality
The quality of your content is also important. If your content is well-written, informative, and engaging, other websites and influencers are more likely to link to it. When creating content for the skyscraper method, be sure to take the time to write high-quality content that is worth linking to.
- Facet 3: Promotion
Once you have created high-quality content, you need to promote it to other websites and influencers. There are a number of ways to do this, such as submitting your content to directories and article databases, reaching out to other websites and influencers directly, and posting your content on social media. By promoting your content, you can increase the chances that other websites and influencers will find it and link to it.
- Facet 4: Outreach
Outreach is a great way to get backlinks from other websites and influencers. By reaching out to other websites and influencers and asking them to link to your content, you can increase the chances that they will do so. When doing outreach, be sure to personalize your message and explain why your content is worth linking to.
By following these tips, you can increase the number of backlinks to your website and improve your SEO ranking. This will help you to get more traffic to your website and grow your business.
6. Thought leadership
Thought leadership is the practice of sharing your knowledge and expertise on a specific topic in order to establish yourself as an authority in your field. By creating high-quality, informative content that is relevant to your target audience, you can position yourself as a thought leader and attract a following of loyal readers who will turn to you for advice and insights.
The skyscraper method is a content marketing technique that can help you to establish yourself as a thought leader in your industry. By creating comprehensive, in-depth content that is more valuable than anything else that is currently available online, you can attract a large audience of readers who will be impressed by your knowledge and expertise.
There are several benefits to establishing yourself as a thought leader in your industry. First, it can help you to attract new customers and clients. When people see you as an expert in your field, they are more likely to trust you and do business with you. Second, thought leadership can help you to build relationships with other businesses and influencers in your industry. By sharing your knowledge and expertise, you can build a network of valuable contacts who can help you to grow your business.
If you are looking to establish yourself as a thought leader in your industry, the skyscraper method is a great place to start. By creating high-quality, informative content that is relevant to your target audience, you can attract a large audience of readers who will be impressed by your knowledge and expertise. This can help you to attract new customers and clients, build relationships with other businesses and influencers, and grow your business.
7. Organic search visibility
The skyscraper method is a powerful tool that can help you to improve your website’s organic search visibility. By creating high-quality, long-form content that is relevant to your target audience, you can increase your chances of ranking for keywords that are relevant to your business. This can lead to more traffic, leads, and customers.
- Facet 1: Keyword research
The first step in improving your website’s organic search visibility is to conduct keyword research. This will help you to identify the keywords that your target audience is searching for. Once you know what keywords you want to target, you can start creating content that is relevant to those keywords.
- Facet 2: Content creation
The next step is to create high-quality content that is relevant to your target audience. Your content should be well-written, informative, and engaging. It should also be formatted in a way that is easy to read and understand.
- Facet 3: Link building
Once you have created high-quality content, you need to start building links to your website. Links are one of the most important factors in determining your website’s organic search ranking. You can build links by submitting your content to directories and article databases, reaching out to other websites and influencers, and participating in social media.
- Facet 4: On-page optimization
In addition to creating high-quality content and building links, you also need to optimize your website for on-page factors. This includes things like making sur
e your website is mobile-friendly, using proper header tags, and optimizing your images.
By following these tips, you can improve your website’s organic search visibility and attract more traffic, leads, and customers.
8. Targeted traffic
The skyscraper method is a content marketing technique that can help you to attract targeted traffic to your website by creating high-quality, informative content that is relevant to your target audience. This type of content is more likely to rank well in search engine results pages (SERPs) and attract organic traffic from people who are searching for information on your topic.
- Facet 1: Keyword research
The first step in attracting targeted traffic to your website is to conduct keyword research. This will help you to identify the keywords that your target audience is searching for. Once you know what keywords you want to target, you can start creating content that is relevant to those keywords. For example, if you are a business that sells running shoes, you might want to target keywords such as “running shoes,” “best running shoes,” and “how to choose running shoes.”
- Facet 2: Content creation
Once you have identified your target keywords, you need to create high-quality content that is relevant to those keywords. Your content should be well-written, informative, and engaging. It should also be formatted in a way that is easy to read and understand. For example, you might create a blog post that provides a comprehensive guide to choosing the right running shoes. This blog post should include information on the different types of running shoes available, the features to look for when choosing running shoes, and tips on how to find the right fit.
- Facet 3: Promotion
Once you have created high-quality content, you need to promote it to your target audience. There are a number of ways to do this, such as submitting your content to directories and article databases, reaching out to other websites and influencers, and posting your content on social media. For example, you might submit your blog post to a running forum or share it on social media with the hashtag #runningshoes.
- Facet 4: Outreach
Outreach is a great way to get your content in front of a wider audience. By reaching out to other websites and influencers and asking them to link to your content, you can increase the chances that people will find and read your content. For example, you might reach out to a running blogger and ask them to review your blog post on running shoes.
By following these tips, you can attract targeted traffic to your website and grow your business.
FAQs on “Skyscraper Method”
The skyscraper method is a content marketing technique that involves creating high-quality, comprehensive content that ranks well in search engine results pages (SERPs) and attracts a large number of backlinks. This method is effective because it helps businesses establish themselves as thought leaders in their industry and attract potential customers who are actively searching for information related to their products or services. Here are some frequently asked questions about the skyscraper method:
Question 1: What are the benefits of using the skyscraper method?
Answer: The skyscraper method offers several benefits, including improved organic search visibility, increased targeted traffic, enhanced thought leadership, and a greater number of backlinks.
Question 2: How do I choose a topic for my skyscraper content?
Answer: When choosing a topic for your skyscraper content, it is important to consider relevance to your target audience, search volume, competition, and potential for backlinks.
Question 3: How do I create high-quality skyscraper content?
Answer: To create high-quality skyscraper content, focus on length, depth, and engagement. Your content should be comprehensive, in-depth, and well-written, with visuals and other elements to keep readers engaged.
Question 4: How do I promote my skyscraper content?
Answer: Promote your skyscraper content by submitting it to directories and article databases, reaching out to other websites and influencers in your industry, and sharing it on social media.
Question 5: How do I build backlinks to my skyscraper content?
Answer: To build backlinks to your skyscraper content, focus on creating high-quality content that is relevant to your target audience and promoting it to other websites and influencers in your industry. You can also reach out to other websites and influencers and ask them to link to your content.
Question 6: How can I measure the success of my skyscraper content?
Answer: Track key metrics such as organic search traffic, backlinks, social shares, and conversions to measure the success of your skyscraper content.
By following these tips, you can effectively use the skyscraper method to create high-quality content that will help you achieve your marketing goals.
The skyscraper method is a powerful content marketing technique that can help you improve your website’s organic search visibility, attract targeted traffic, establish yourself as a thought leader in your industry, and build backlinks to your website. By understanding the basics of the skyscraper method and following the tips outlined above, you can create high-quality content that will help you achieve your marketing goals.
Continue reading to learn more about skyscraper content.
Tips for Using the Skyscraper Method
The skyscraper method is a powerful content marketing technique that can help you improve your website’s organic search visibility, attract targeted traffic, establish yourself as a thought leader in your industry, and build backlinks to your website. Here are some tips to help you get started with the skyscraper method:
Tip 1: Choose the right topic. The first step in creating a successful skyscraper content is choosing the right topic. Your topic should be relevant to your target audience, have a high search volume, and have a low level of competition.
Tip 2: Create high-quality content. Your skyscraper content should be high-quality and informative. It should be well-written, well-researched, and engaging. It should also be formatted in a way that is easy to read and understand.
Tip 3: Promote your content. Once you have created your skyscraper content, you need to promote it to your target audience. There are a number of ways to do this, such as submitting your content to directories and article databases, reaching out to other websites and influencers in your industry, and posting your content on social media.
Tip 4: Build backlinks to your content. Backlinks are one of the most important factors in determining your website’s organic search ranking. The more backlinks you have, the higher your website will rank in search results. There are a number of ways to build backlinks to your content, such as submitting your content to directories and article databases, reaching out to other websites and influencers in your industry, and participating in social media.
Tip 5: Track your results. Once you have created and promo
ted your skyscraper content, you need to track your results. This will help you to see what is working and what is not, and make adjustments to your strategy accordingly. There are a number of ways to track your results, such as using Google Analytics or other web analytics tools.
By following these tips, you can use the skyscraper method to create high-quality content that will help you achieve your marketing goals.
The skyscraper method is a powerful content marketing technique that can help you improve your website’s organic search visibility, attract targeted traffic, establish yourself as a thought leader in your industry, and build backlinks to your website. By following the tips outlined above, you can create high-quality content that will help you achieve your marketing goals.
Continue reading to learn more about skyscraper content.
Conclusion
The skyscraper method is a content marketing technique that can help you to create high-quality, informative content that will rank well in search engine results pages (SERPs) and attract a large number of backlinks. This method is effective because it helps businesses establish themselves as thought leaders in their industry and attract potential customers who are actively searching for information related to their products or services.
By following the steps outlined in this article, you can use the skyscraper method to create content that will help you achieve your marketing goals. This content will help you to improve your website’s organic search visibility, attract targeted traffic, establish yourself as a thought leader in your industry, and build backlinks to your website.
The skyscraper method is a powerful content marketing technique that can help you to achieve your business goals. By creating high-quality content that is relevant to your target audience, you can attract more traffic to your website, generate more leads, and close more sales.
